Put on your sunglasses. The future of corporate communications is bright, even blinding. Students in this Advance Communications Skills class will spend this semester exploring new strategies and tactics being used in professional communications. Forward thinking communication professionals understand that the Internet is constantly changing the way we give and receive information. Consumers now access media, information and entertainment in a variety of ways--anytime, anywhere. In this hypercompetitive public relations marketplace, today’s practitioners must have some working knowledge of the technology that is changing the business of communication.
So this semester, we’ll examine the impact of blogs, podcasting, and RSS feeds. Students will also become familiar with the best practices in corporate communications. We will do this by using our student blogs to invite the professional PR community to contribute their insights on our class blogsite.
To get started, each student must post a comment here regarding your overall impression of blogging. Do this AFTER you have browsed the recommended blog sites and have read the blog articles assigned in class. Be sure to sign your name to your comment. Next, each student will build a personal blog site throughout the semester. But more on that in class.