Thursday, September 07, 2006

What's Up in Communication Practices?

This question goes out to professional communicators: What current and future trends are taking hold in corporate communications, public relations, media relations, marketing and the like? If you've kept up with this blog, you know it's geared toward SMU Communication (CCPA) students in my Advanced Communication Skills class. Students last semester gained valuable insight from professionals who commented on this blog site and on the student blog sites. (Students were required to develop their own blog for the class. Their blogs are listed below.) One unexpected benefit from the class was internship and job offers students received as a result of their blogs. The assigned articles posted on their blogs gave potential employers an opportunity to see the students' skills and their knowledge of the field.

For spring semester, in addition to developing a blog, students will learn podcasting and webcasting, and how these new forms of communication are being used to effectively deliver messages in an world struggling with information overload.

So, as I begin preparing the class for the next round of students in Advanced. Com. Skills, I invite you to offer the benefit of your experience to the wannabe communication professionals of tomorrow. What are some of the best practices in PR today? What new strategies, cutting edge technology, networking opportunities, skills and approaches will give students an edge as they move into real-world communication work?

I look forward to hearing from you.


John Cass said...

My imagination is captured by the use of media measurement techniques from such companies as Nielsen buzzmetrics, Umbria etc. Companies are starting to use such services to identify what is happening amongst their audience.

Social networking websites have had a lot of buzz, I think there are many lessons for communications professionals to learn from such techniques. I’d recommend you teach the basics of web 2.0 and how a company can harness their community for content.

Prof. Flournoy said...

Thanks, John. Tell me something about what you do in the field.

Kim Holland said...

Don't become dependent on communicating through email alone. Sometimes you have to pick up the phone. Have an idea of what you need to say or ask, so you don't stumble over your words or drift off the topic.

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