Communicating Through Pop Culture

The buzz biz thrives on celebrities. Get a celebrity to use your product when the paparazzi are around, and boom, your client scores. Pop culture has become an increasingly useful tool for PR practitioners working to generate exposure for their clients. That's the subject of the student blogs this week, so visit their blogs for the young perspective. Who knows better than SMU college students what's trendy and why?

Thank you, Pat Porter!

SMU CCPA students were awed at the wealth of experience and practical know-how Pat Porter managed to squeeze into a one-hour class last week. Porter, the Executive Director of Dallas Business Committee for the Arts (DBCA), discussed non-profit communications, business arts advocacy and cause-related marketing. She told students to watch trends in social venture partnerships, improved methods in research and documented outcomes, globalization, technology, strategic alliances and how non-profits are realigning to meet the changing demands in communication.

Thanks again, Pat. It's the first time I've heard students say they wish the class could have been longer.