Friday, April 21, 2006

Communicating Through Pop Culture

The buzz biz thrives on celebrities. Get a celebrity to use your product when the paparazzi are around, and boom, your client scores. Pop culture has become an increasingly useful tool for PR practitioners working to generate exposure for their clients. That's the subject of the student blogs this week, so visit their blogs for the young perspective. Who knows better than SMU college students what's trendy and why?

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