Maureen Locus, head of public relations for Brinker International, brings a range of PR experience to our class this evening. Prior to joining Brinker in 2007, she worked in sports media, hospitality, technology, finance and healthcare. Today, Locus focuses on promoting the Chili’s Grill & Bar brand. When she’s not pitching and landing national publicity for the 1,500-plus unit restaurant, she’s managing PR for the company’s national nonprofit campaign, Create-A-Pepper to Fight Childhood Cancer with St. Jude Children’s Research Hospital.
Locus works to secure media placements on a local and national level, to develop key messages for Chili’s social media channels, and to monitor the organization’s media hotline. An integral member of Brinker’s crisis support team, Locus responds to crisis communication situations within the restaurants.
Locus was an assistant account executive at McCrory & Associates, a small, boutique public relations firm with five star hospitality clients. She began her agency experience as an account coordinator at HCK2 (formerly Michael & Partners) representing key accounts including, Hewlett Packard. In sports, she served as the media liaison for Global Games, a men’s under-22 international basketball tournament, worked in the sports marketing department for the Dallas Convention & Visitors Bureau (DCVB) in conjunction with the Big 12 Conference, planning and carrying out event management during the 2003 NCAA Division I Volleyball Championship and the 2004 Big 12 Conference Men’s & Women’s Basketball Tournaments.
A graduate of the communications program at Texas State University, Locus is a member of PRSA Dallas chapter and International Association of Business Communicators (IABC). She is also involved with Big Brothers Big Sisters of North Texas and serves on several community committees.