It's Edelman night in SMU's Communication Studies division as our class welcomes two communication professionals who represent a range of experience in one of the top PR firms in the world.
At the seasoned executive level, Jennifer Little, Senior Vice President, Consumer Marketing of Edelman Southwest, handles the company’s consumer marketing practice.
After honing her skills as Ketchum’s Vice President and account director and later as Pizza Hut Inc.’s Director of Public Relations, Little joined Edelman, where she serves as senior counsel, strategy and planning, with expertise in retail, food/restaurants, travel & tourism and consumer technology. As the account director for Dickies work wear, she manages the brand’s national media relations program and special events. Her recent marketing campaign for Dickies landed the brand a feature in the New York Times. She also created the first national editor event for the brand in the Dickies Showroom in NYC.
Much newer to the profession is Ashley Maddocks, who, after two years at Edelman, serves as an Account Executive in consumer practice, responsible for trend monitoring, monthly reporting, weekly status updates and media relations for her clients, including Dickies.
We are honored to have you both.