tag:blogger.com,1999:blog-205865992024-03-24T12:52:30.536-07:00Communication StrategiesWelcome to the Communication Strategies weblog — This is homebase for Nina Flournoy's classes in the Communication Studies division (formerly CCPA) at SMU. Please feel free to browse and comment on our main class blog and our student blogs.Unknownnoreply@blogger.comBlogger35125tag:blogger.com,1999:blog-20586599.post-29525556325377886462011-04-27T13:35:00.000-07:002011-05-17T08:50:01.795-07:00Welcome Digital Communication Leaders<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Tonight our class is privileged to host two leaders in digital technology, social media and strategic marketing: Katherine Bradford and </span><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Lee M. Gills.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Bradford, Vice President Development for NOVO1, has been a ten year contributor to SMU's Communication Studies Division, serving on the CCPA Advisory Board and guest speaking for PRSSA. She has more than 20 years of sales and technology experience, including work with Southwestern Bell Telephone Company. She has implemented and managed IT and sales in high tech, engineering, telecommunications, and oil and gas industries both nationally and internationally. She serves as on the Veterans Work Program committee, she is the Program Chair and member of the Operations Committee Board for CEO Netweavers, Initiator and Founder of Career Jump-Start and is a Big Brother Big Sister volunteer.</span></div><div class="MsoNormal"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;"><br />
</span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family: Times, 'Times New Roman', serif;">Gills, is Executive Vice President for EMS (Excel Marketing Systems, Inc.) Over the last 16 years Gills has held executive positions for top-rated BPO companies and has worked with Fortune 500 corporations, including First USA, VZW, Citibank, Chase, Assurant, Ace Insurance. For the last two years Lee has consulted with Fortune 500 companies to incorporate a “response driven” social media offering.</span><o:p></o:p></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
We're pleased to have you both. </div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-20586599.post-45597207484294587332011-04-20T14:46:00.000-07:002011-04-20T15:00:56.227-07:00Welcome Frank Roby<div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span class="Apple-style-span" style="font-family: 'Times New Roman'; font-size: small;"><span class="Apple-style-span" style="font-size: 13px;"> </span></span></div><span class="Apple-style-span" style="font-family: 'Times New Roman'; font-size: small;"></span><br />
<span class="Apple-style-span" style="font-family: 'Times New Roman'; font-size: small;"><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: 'Times New Roman'; font-size: 16pt;">Frank Roby is a standout among Dallas’ distinguished communication leaders, with extensive background in business and nonprofit management in the U.S., Africa, China, India, and Mexico. As the CEO, founder and Board Chairman for Concero Global, Inc., he employs a strategy of "conscious capitalism," when advising</span><span class="Apple-style-span" style="font-size: 21px;"> socially responsible start-up companies around the world. </span><span class="Apple-style-span" style="font-size: 21px;">As the former CEO of Holmes Murphy Texas, he helped develop the company into one of the regions’ largest business risk and insurance advisory firms. But just last fall he expanded his focus by becoming CEO of Empower African Children, where he also serves as a member of the Board of Directors.</span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: 'Times New Roman'; font-size: 16pt;">Service is among Mr. Roby’s chief attributes. He serves on the Dallas Regional Chamber board, the North Texas Food Bank, and worked with St. Stephens Hospital in Delhi India. He is also a member of the Dallas Committee on Foreign Relations and the Dallas Assembly. An active SMU alum, Mr. Roby serves as an Executive Board member of the Meadows School of the Arts with a concentration on Communication Studies. </span><span style="font-family: Times; font-size: 20pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: .0001pt; margin-bottom: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: 34.0pt; margin-left: 0in; margin-right: 69.85pt; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: 'Times New Roman'; font-size: 16pt;">Previously, he served as Vice Chairman of the Board for the World Affairs Council of Dallas/Ft. Worth and as Board Chair of the North Texas Food Bank. In Mexico, he was a founding board member and Board Chairman for Juntos Servimos, and he worked in Nigeria with Vision Africa. He has chaired the Talent/Workforce/Education Committee of the Dallas Regional Chamber, served on the Dallas Achieves Commission for DallasISD, was District Representative of the Dallas ISD Bond Committee and the University of Texas at Dallas Development Board. <o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 34.0pt; margin-left: 0in; margin-right: 69.85pt; margin-top: 0in; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: 'Times New Roman'; font-size: 16pt;">Roby remains active in the First UMC in downtown Dallas and in the North Texas Conference of the United Methodist Church. So it came as no surprise when I asked SMU colleague and Roby fan, Maria Dixon, what stands out about Mr. Roby, she said, “He’s a great Sunday school teacher.” <o:p></o:p></span></div></span><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-59512238297585140372011-04-06T14:49:00.000-07:002011-04-06T14:51:24.322-07:00Welcome Matt Gobush<div class="MsoNormal">As ExxonMobil’s manager of corporate communications, Matt Gobush, handles the corporation's executive speech program, is responsible for the energy policy blog, all shareholder publications, internal communications, opinion research, and oversees functional and regional communications. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal"></div><div class="MsoNormal">Gobush joined ExxonMobil in 2005, after 12 years in Washington, D.C. There he served the federal government during the Clinton Administration, worked in the U.S. Department of Defense and at the White House, where he was director of communications for the National Security Council. He worked on Capitol Hill, first as director of communications for the Democratic Staff of the Committee on International Relations in the U.S. House of Representatives, and later as director of communications for Senator Joseph Lieberman. Additionally, Gobush held senior positions in several presidential election campaigns.</div><br />
<div class="MsoNormal">As a spokesperson for a giant multinational energy company, Gobush joins our class tonight to help Communication Studies students understand how global politics and media trends affect communications, and thus, businesses, and how an integrated communications approach can help companies take on the toughest energy challenges.</div><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-67740408247831864232011-03-30T09:14:00.000-07:002011-03-30T09:14:39.002-07:00Welcome MAUREEN LOCUS<!--StartFragment--> <br />
<div class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-family: Calibri; font-size: 15px;">Maureen Locus, head of public relations for Brinker International, brings a range of PR experience to our class this evening. Prior to joining Brinker in 2007, she worked in sports media, hospitality, technology, finance </span><span class="Apple-style-span" style="font-family: Calibri; font-size: 15px;">and healthcare. Today, Locus focuses on promoting the Chili’s Grill & Bar brand. When she’s not pitching and landing national publicity for the 1,500-plus unit restaurant, she’s managing PR for the company’s national nonprofit campaign, </span><span class="Apple-style-span" style="font-family: Calibri; font-size: 15px;"><i style="mso-bidi-font-style: normal;">Create-A-Pepper to Fight Childhood Cancer</i></span><span class="Apple-style-span" style="font-family: Calibri; font-size: 15px;"> with St. Jude Children’s Research Hospital.</span></div><div class="MsoNormal" style="text-align: left;"><br />
</div><div class="MsoNormal" style="text-align: left;"><span style="font-family: Calibri; font-size: 11.0pt;">Locus works to secure media placements on a local and national level, to develop key messages for Chili’s social media channels, and to monitor the organization’s media hotline. An integral member of Brinker’s crisis support team, Locus responds to crisis communication situations within the restaurants.<o:p></o:p></span></div><div class="MsoNormal" style="text-align: left;"><br />
</div><div class="MsoNormal" style="text-align: left;"><span style="font-family: Calibri; font-size: 11.0pt;">Locus was an assistant account executive at McCrory & Associates, a small, boutique public relations firm with five star hospitality clients. She began her agency experience as an account coordinator at HCK2 (formerly Michael & Partners) representing key accounts including, Hewlett Packard. In sports, she served as the media liaison for Global Games, a men’s under-22 international basketball tournament, worked in the sports marketing department for the Dallas Convention & Visitors Bureau (DCVB) in conjunction with the Big 12 Conference, planning and carrying out event management during the 2003 NCAA Division I Volleyball Championship and the 2004 Big 12 Conference Men’s & Women’s Basketball Tournaments. <o:p></o:p></span></div><div class="MsoNormal" style="text-align: left;"><br />
</div><div class="MsoNormal" style="text-align: left;"><span style="font-family: Calibri; font-size: 11.0pt;">A graduate of the communications program at Texas State University, Locus is a member of PRSA Dallas chapter and International Association of Business Communicators (IABC). She is also involved with Big Brothers Big Sisters of North Texas and serves on several community committees. <o:p></o:p></span></div><div class="MsoNormal" style="text-align: left;"><br />
</div><!--EndFragment--><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-73608461165582861982011-03-23T14:16:00.001-07:002011-03-23T14:16:18.086-07:00Welcome Robert Martin<div class="MsoNormal">Known as the strategist at Dallas-based MM2 Public Relations, Rob’s co-workers have dubbed him “the one who can take a totally off-the-wall idea and bring it down to earth.” Rob Martin, the Principal and Managing Director of this creative marketing and communications firm, founded the company with partner Larry Meltzer. As former senior executives with Fleishman-Hillard and previously the founding partners of Omnicom’s Blue Current Public Relations, the Martin and Meltzer team launched MM2 PR only a few years ago. But they’ve been working together more than 10 years.</div><div class="MsoNormal" style="line-height: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">The combined expertise in national media relations campaigns, buzz marketing programs, financial communications and brand building has helped their boutique firm build a client roster that includes companies in the consumer, health care, technology, energy and manufacturing sectors. </div><div class="MsoNormal" style="line-height: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: 15.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">Check out their energetic website at <a href="http://mm2pr.com/">http://mm2pr.com</a></div><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-52457417848463511302011-03-09T15:31:00.000-08:002011-03-09T15:41:30.766-08:00Welcome Michael Lake<div class="MsoNormal"><span class="Apple-style-span" style="color: #2f3132; font-family: Arial;"> </span><br />
<span class="Apple-style-span" style="color: #2f3132; font-family: Arial;"></span><br />
<span class="Apple-style-span" style="color: #2f3132; font-family: Arial;"><div class="MsoNormal"><span class="Apple-style-span" style="color: white;">I</span><span class="Apple-style-span" style="color: white;">t hardly seems accurate to introduce Burson-Marsteller’s Mike Lake as a guest speaker in tonight’s Dallas Communication Leaders class. The “communication leader” part is abundantly true, as Lake has 25 years of extensive national political experience, and private/public sector public relations expertise in developing public policy programs, media campaigns, grassroots operations, marketing programs, advocacy advertising campaigns and crisis communications strategies. As head of Burson’s Southwest operations and Chair of the U.S. Public Affairs Practice, Lake is credited with building the Dallas office, and helping make it the third largest agency in this market. He’s a member of the Dallas Press Club, Texas Association of Business, Dallas Friday Group, PRSA and the National Register's "Who's Who" in Executives and Professionals.</span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Arial;"><span class="Apple-style-span" style="color: white;">No doubt he has earned top ranking among communication professionals. But it’s the “guest speaker” part that doesn’t ring true. Lake is hardly a guest in the halls of SMU’s Communication Studies division. Rather, he has become a highly regarded fixture, having spoken in dozens of communication classes over the years, serving on and/or presiding over the CCPA Advisory Board, opening his office to countless communication interns, and tirelessly mentoring our students. <o:p></o:p></span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Arial;"><span class="Apple-style-span" style="color: white;">And who better than Mike Lake to help students discern what type of communications work to pursue in this competitive and vast field? He’s done it all. Lake has directed international, national, state and local communications programs for most business sectors, from airline and telecommunications to education and agriculture. He has handled a raft of complicated crisis communications issues including the crisis in the beef industry surrounding mad cow disease in the U.S. <o:p></o:p></span></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: Arial;"><span class="Apple-style-span" style="color: white;">We are privileged to welcome Mike Lake, more than a guest speaker. <o:p></o:p></span></span></div></span></div><div class="MsoNormal"><br />
</div><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-22011546133989691462011-03-02T15:27:00.000-08:002011-03-02T20:37:47.913-08:00Welcome Edelman's Jennifer Little and Ashley Maddocks<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0in;"></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: 'Times New Roman';">It's Edelman night in SMU's Communication Studies division as our class welcomes two communication professionals who represent a range of experience in one of the top PR firms in the world. <o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: 'Times New Roman';">At the seasoned executive level, Jennifer Little, Senior Vice President, Consumer Marketing of Edelman Southwest, handles the company’s consumer marketing practice. <o:p></o:p></span></div><div class="MsoNormal" style="line-height: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: 'Times New Roman';">After honing her skills as Ketchum’s Vice President and account director and later as </span><span class="Apple-style-span" style="font-family: 'Times New Roman';">Pizza Hut Inc.’s Director of Public Relations, </span><span class="Apple-style-span" style="font-family: 'Times New Roman';">Little joined Edelman, where she serves as senior counsel, strategy and planning, with expertise in retail, food/restaurants, travel & tourism and consumer technology. As the account director for Dickies work wear, she manages the brand’s national media relations program and special events. Her recent marketing campaign for Dickies landed the brand a feature in the<i> New York Times</i>. She also created the first national editor event for the brand in the Dickies Showroom in NYC. </span></div><div class="MsoNormal" style="line-height: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="line-height: 18.0pt; mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: 'Times New Roman';">Much newer to the profession is Ashley Maddocks, who, after two years at Edelman, serves as an Account Executive in consumer practice, responsible for trend monitoring, monthly reporting, weekly status updates and media relations for her clients, including Dickies. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-family: 'Times New Roman';">We are honored to have you both. <o:p></o:p></span></div><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-29556448207125995052011-02-23T15:26:00.000-08:002011-02-23T15:29:40.220-08:00Welcome Gail Chandler, APR<div class="MsoNormal"><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">It’s not that we’re overly partial to SMU alums, but it seems that our alums are just really good. Take SMU alum, Gail Chandler. As head of Public Affairs Communications at<span class="Apple-style-span" style="color: white;"><span class="Apple-style-span" style="background-color: #f3f3f3;"> </span></span><a href="http://www.linkedin.com/companies/texas-instruments?trk=ppro_cprof"><span class="Apple-style-span" style="background-color: white;"><span class="Apple-style-span" style="color: black;">Texas Instruments</span></span></a><span class="Apple-style-span" style="background-color: white;">,</span> Chandler supports the company’s broad-reaching citizenship programs (philanthropy, education, volunteerism, community relations), manages government affairs (local, state and federal), and oversees the Texas Instruments Foundation. Since 1964, this non-profit, philanthropic organization provides substantial educational resources to build the number of high-school graduates who are math and science capable. Chandler’s work is also reflected in TI’s annual Corporate Citizenship Report, which highlights the company’s continued social and environmental commitment to citizenship and transparency in operations.</div></div><div class="MsoNormal"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div>In her off time Chandler serves on a host of boards, including the North Dallas Chamber of Commerce board, Press Club of Dallas, Leadership Dallas Class of 2011, and PRSA, where she has served as professional development officer for the Dallas chapter AND as professional advisor for the SMU PRSSA student chapter. Just last night she worked with communication students in the PRSSA Career Workshop, and tonight, she’s back again to speak to our class on the topic of Public Affairs Communication and CSR. We need to award you an SMU parking pass. </div><div class="MsoNormal" style="margin-left: .5in; mso-layout-grid-align: none; mso-list: l0 level1 lfo1; mso-pagination: none; mso-text-indent-alt: -.5in; tab-stops: 11.0pt .5in; text-autospace: none; text-indent: -.5in;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">Thanks, Gail, for all you do for your alma mater. <o:p></o:p></div><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-60834898198663116032011-02-16T15:32:00.000-08:002011-02-17T19:38:05.762-08:00Welcome Ken Fairchild<div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span class="copytext1"><b style="mso-bidi-font-weight: normal;"><span style="font-family: Corbel; font-size: 18pt;">The dynamic career of Ken Fairchild<o:p></o:p></span></b></span></div><div align="center" class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-align: center; text-autospace: none;"><span class="copytext1"><b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;"><span style="font-family: Corbel; font-size: 18pt;">…with insight from his daughter, Elissa<o:p></o:p></span></i></b></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">Tonight we're honored to host Ken Fairchild, founder of Fairchild Consulting in Dallas, and a communication innovator who has </span><span class="Apple-style-span" style="font-family: Corbel; font-size: 13px;">successfully straddled the world of news media and corporate communication </span><span style="font-family: Corbel; font-size: 10pt;">for more than 50 years. </span><span class="Apple-style-span" style="font-family: Corbel; font-size: 13px;"> </span><br />
<span class="Apple-style-span" style="font-family: Corbel; font-size: 13px;"><br />
</span><br />
<span class="Apple-style-span" style="font-family: Corbel; font-size: 13px;"></span><span class="Apple-style-span" style="font-family: Corbel; font-size: 13px;">An originator of spokesperson/media training, Fairchild has coached top executives, corporate spokespersons, government officials and political candidates in public speaking and presentation skills. His clients include four U.S. presidential candidates, eight candidates for governor, members of Congress, and candidates for national, state and city offices. Fairchild built his career helping clients prepare annual reports, address regulatory agencies, create presentations to investors, improve employee communication and form community groups. He has trained countless clients before broadcast interviews with various TV magazine and news programs, as well as print interviews in every major national publication. But he is perhaps best known for coaching dozens of guests before their appearances on "60 Minutes,” which prompted his book: "Sunday Showdowns with 60 Minutes," published in 1998.</span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">Fairchild, a radio and television newsman in New York, Houston and Dallas, also worked as program director at NBC, New York, vice president of programming for WMCA, New York, and news director and general manager of all-news KRLD, Dallas. </span><span style="font-family: Corbel; font-size: 10pt;">During his first radio job in Houston, he was known as a “good ad libber,” according to his daughter Elissa, an SMU CCPA graduate. His first news director, Ray Miller, once told him, "Keep your mic open and just keep on talking.” </span><span style="font-family: Corbel; font-size: 10pt;"><o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">Miller asked him to cover Hurricane Carla live on the beach in Galveston (still the second worst hurricane to ever hit the Texas coast). He was the first television newsman to ever report from the eye of a hurricane. While Dan Rather covered the hurricane from the city, Fairchild braved the winds and waves. </span><span class="Apple-style-span" style="font-family: Corbel; font-size: 13px;">Fairchild recounted the event to Elissa: "One national TV magazine carried a picture of me with my raincoat and hair standing out at a 90 degree angle. The caption read, 'Newsman’s valor stuns viewers.' Unfortunately for my fame, it didn’t mention the newsman’s name. While I was in the eye of the hurricane, Dan Rather was at the weather bureau in Galveston, 90 miles from the eye, watching their new 200 mile radar."</span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">Fairchild moved to KRTH radio in Houston doing daily talk shows, newscasts and sportscasts, becoming PA announcer for the Houston Colt 45's at the old Colt stadium and the Astrodome. Additionally, he covered a range of hard-hitting new stories, like </span><span class="Apple-style-span" style="font-family: Corbel; font-size: 13px;"> racial integration at the University of Mississippi where student protests led President Kennedy to send in Federal troops.</span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">In 1966, the chairman of the Republican Party informed Fairchild that George Bush, then a congressman, would resign that seat to run for the U.S. Senate. They asked Fairchild to run for the position, guaranteeing him the nomination and the election in George Bush’s heavily Republican district. But Fairchild had just been offered a job with NBC in New York to be the manager at the network flagship radio station, WNBC. And he took it. <o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">As vice president and program director, with an office at 30 Rock, he produced and directed stories about the Vietnam War, hippies, the Beatles and the assassinations of Bobby Kennedy and Martin Luther King. At the time, the station was the number two rock-and-roll station in America, but it was making the transition to talk radio. They asked Fairchild to take over the sleepy, early afternoon show. With him at the mic, ratings went up so fast that he was moved to the morning drive. The Morning Drive in New York City was the top spot in the profession for a non-network person. He covered Vietnam, Richard Nixon, Watergate, the Pentagon Papers (He calls this the "WikiLeaks: 1970s version"), the ousting of Vice President Spiro Agnew, “Jimmy Carter coming jacket-less off a Georgia peanut farm to become a different kind of president,” and the political rise of Ronald Reagan. <o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">He did the morning drive show for four years, moving it into the top five of morning shows in NYC. <o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">When the media attacked U.S. oil companies and the government for permitting the U.S. oil embargo in 1973, the major oil companies found themselves on the media hot seat, and needed someone to teach their executives how to deal with the media during news interviews like “Meet the Press." Fairchild helped design this crisis communications curriculum and later started a company specializing in training executives to handle the media. In the midst of this, KRLD radio in Dallas asked Fairchild to revamp the program. He accepted the job and helped to turn KRLD to an all news station, changing radio in Dallas forever.<o:p></o:p></span></div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><br />
</div><div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;"><span style="font-family: Corbel; font-size: 10pt;">It is no exaggeration to say that Fairchild has been a pioneer in the communication field. His daughter Elissa summed it up this way: “My dad made history in Houston, New York and Dallas by doing things that nobody else had done before. He was on the beach in Galveston, he covered the areas where the race issues were most tense, he went to NYC to introduce a whole new way of being on the radio, and he created a new hub for news in DFW.” But, she noted, this doesn't even begin to cover the many facets of his career. </span><br />
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<span style="font-family: Corbel; font-size: 10pt;"><i> -- Nina Flournoy</i></span></div><div align="center" class="MsoNormal" style="text-align: center;"><br />
</div><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-85852839845636848122011-01-26T15:26:00.000-08:002011-01-27T05:59:51.722-08:00Welcome Deanna McKinley<span style="color: black; font-family: Calibri; font-size: 40pt;"><b> </b></span><br />
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<b><div class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;">Tonight our guest speaker is Deanna McKinley, Public Relations Coordinator for Frito-Lay North America, a PepsiCo business unit. McKinley is responsible for community media relations nationwide. She is not only an accredited member of the Public Relations Society of America, but is one of the youngest APRs in the nation. </span></span></div><div class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;"><br />
</span></span></div><div class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;">Deanna earned a bachelor’s degree in Journalism / Public Relations as a Presidential Scholar at Florida A&M University. Currently she is in the Master’s program in Communication and Leadership from Gonzaga University. </span></span><span class="Apple-style-span" style="font-family: inherit;"><o:p></o:p></span></div><div class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;"><br />
</span></span></div><div class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-weight: normal; line-height: 19px;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;">She criss-crosses the country highlighting the work of the company's sales teams, touting their "Million Mile over-the-road drivers," and some of their facilities’ top environmental milestones. She helps organize and implement major community outreach events and juggles countless media requests. In a recent blog, Deanna claims she has "the coolest job in the company." Our students are anxious to hear her explain why.</span></span></span></div><div class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;"><br />
</span></span></div><div class="MsoNormal" style="text-align: left;"><span class="Apple-style-span" style="font-size: small;"><span class="Apple-style-span" style="font-family: inherit;">Thank you for coming, Deanna.</span></span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-size: small;"><br />
</span></div><div class="MsoNormal" style="text-align: justify;"><span class="Apple-style-span" style="font-size: small;">See Deanna's blog at: <a href="http://www.snacks.com/good_fun_fritolay/2010/06/fritolay-pepsico-helping-feed-the-children-in-detroit.html?cid=6a00e5542733818833013485338f32970c">http://www.snacks.com/good_fun_fritolay/2010/06/fritolay-pepsico-helping-feed-the-children-in-detroit.html?cid=6a00e5542733818833013485338f32970c</a></span></div></b><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-83951816617366740532011-01-18T18:07:00.000-08:002011-01-18T18:07:21.188-08:00<div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">It's been a while, but the blog is back. I started this blog in winter 2005 as a class project for my Advanced Strategic Communication students. Blogs were new (see student comments from '06), and many deemed this concept a waste of time, destined to fizzle. It didn't, and the SMU Communication (CCPA) students kept at it until summer 2008. I got sidetracked by Facebook, Twitter, YouTube, etc. And the Comm Strategies blog sat dormant. Until now. Time to crank it up again. </div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">The seismic impact of online communications has exceeded all predictions over the last five years. Today's communication students teeter on the fault line of the latest aftershock — the social network explosion. Tracking the broader impact with an eye on what's next is the job description of current communication professionals of all stripes. What does it mean? This semester our class will look at the implications and ways of leveraging online media, with sources ranging from Noam Chomsky and Richard Edelman to John Stewart and Perez Hilton. We'll examine crisis comm, brand marketing, PR, global, corporate, agency, public affairs and cause communication in the age of social media. Plus, we'll consider how the digital age has impacted communications at its most basic level — crisp writing, critical thinking, solid research, relationship building, networking, and everyday skills that drive the message. </div></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br />
</div></div><div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">So what's next? What skills will shape the next communication leaders? Where do today's students fit in to the comm field. Where is online communication going? Students will be blogging on these questions and various issues surrounding the field in 2011. But these questions and insights are not limited to students in this class. Outside comments are welcome, especially from former CCPA students, who might be checking back. I'd love to hear from you former students in "real world" communications or where ever you've landed. --Prof. Nina Flournoy</div></div><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-31498779532659054952008-04-19T08:58:00.000-07:002008-04-20T08:45:46.983-07:00PR Profs tell students: Keep up the good blogsWith the semester's finish line in sight, I want to congratulate student bloggers for creating innovative blog sites with many insightful posts. <br /><br />Not only did you delve into the assigned communication topics (the implications of technology for the PR/PA field, media relations, net neutrality, online ethics and CSR)but you brought a lot of your own thoughts about current and future communication "practices into the mix.<br /><br /> Especially memorable are your postings about the impact of blogs and online social networking on political systems worldwide, on the US presidential elections, the way in which bloggers have exposed human rights atrocities in China and how that has played out in the lead-up to the Olympics. <br /><br />My repeated prompting for students to mingle in the blogosphere in an attempt to generate hits (comments) on your blog resulted in a few hits for students this semester, and also served to confirm our understanding that getting traffic to your blogsite can be tough with the zillions of blogs all competing for attention. I know you tried.<br /><br />Caitlin Myers tried, and scored. Her lively profile on Tim Rogers, executive editor of "D", ended up on the magazine's award-winning blog: Front Burner. <a href="http://frontburner.dmagazine.com/2008/04/17/d-magazine-intern-scores-a-on-profile-of-tim-rogers">http://frontburner.dmagazine.com/2008/04/17/d-magazine-intern-scores-a-on-profile-of-tim-rogers</a><br />It received both praise and sharp criticism, which illustrates the disconnect between PR and journalism. Chalk it up to experience.<br /><br />Speaking of experience, we are grateful for the fabulous speakers (should I include Tony Blair?) who took time out to give students the benefit of their experience. We were wowed by Dallas communication professionals like Burson-Marsteller's Mike Lake, Weber-Shandwick's Ken Luce, Erika Holland, Allan Koenig and Ann Jane Cox, Fleishman Hillard's Destiny Varghese and Jenny Parker, and Scott Baradell, president of The Idea Grove, a branding strategy and public relations agency. <br /><br />Baradell sort of capped off the semester when he concluded his talk last week by urging students to keep their blog going after the semester ends, and even after they graduate. Treat it like a living PR document, a resume that reflects your personal brand. Amen. <br /><br />Enjoy your summer, and keep blogging. I'll be checking in to see what's on your mind. Thanks for making it a great semester. --Prof. Flournoy<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-50838601818883501392008-01-07T18:43:00.000-08:002008-01-14T07:37:38.177-08:00Taking Root<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghuSpJXxeHCRjG4mdBEVWvbP7MoV2oCj87eHV1ePd39OdLbqY-6He_UaiLcZj_bzmfu_YX7vI2hgfOzXSWXjuq5JlUcdKzRiZk22aDNdtyNxbf9Jk_F-eveE_Wf0oT5E1pDKxHIg/s1600-h/tree_roots1.jpg"><img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghuSpJXxeHCRjG4mdBEVWvbP7MoV2oCj87eHV1ePd39OdLbqY-6He_UaiLcZj_bzmfu_YX7vI2hgfOzXSWXjuq5JlUcdKzRiZk22aDNdtyNxbf9Jk_F-eveE_Wf0oT5E1pDKxHIg/s320/tree_roots1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5152959459070973682" /></a><br />It's not an orignial notion, but it is still fresh: working in corporate communication is about networking, establishing a strong root system in order to grow. That' what students in this Communication, Technology and Globalization class will be doing this semester. Students will branch out, make connections and explore new strategies and tactics being used in professional communications. Forward thinking communication professionals understand that the Internet is constantly changing the way we give and receive information. Consumers now access media, information and entertainment in a variety of ways, at a moment's notice — anytime, anywhere. In this hypercompetitive global marketplace, communication students must learn to navigate in a rapidly changing, complex web of information exchange. Getting your message out there has never been so instant and so complicated. <br /><br />So this semester, we’ll examine the latest trends in communication technology, beginning with blogs. We'll use the blog format as a forum for discussing current best practices in corporate communications. We will do this by using our student blogs to invite the professional PR community to contribute their insights on our class blogsite. By doing this, we hope to put down roots, create mentor relationships, and open up frank, informative dialog.<br /><br />To get started, each student is invited to post a comment here describing your goals for the class this semester. But first, browse the blog links on this site to get familiar with ideas that fellow communication students and professionals are discussing in the blogosphere. Be sure to sign your name to your comment. Next, each student will build a personal blog site. But more on that in class.<br />--Professor Flournoy<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com12tag:blogger.com,1999:blog-20586599.post-53788014040491403462007-04-13T10:27:00.000-07:002007-04-13T12:40:35.345-07:00Look-Look at the New EntrepreneursThis week SMU Advanced Comm. Skills students are hard at work finishing up their research <br />on a trend challenge presented to them by California trend-tracking company Look-Look. <br />According to the executives at Look-Look, young people (who they define as 19 to 35 <br />years old) are redefining their career values and creating new paths for their work life. <br /><br />Today's youth are moving away from the old definitions of success held by previous <br />generations. This shift has kicked-off a surge of young entrepreneurs who are striking <br />out on their own, developing new business models, launching independent ventures. <br />Look-Look calls this current breed the “New Entrepreneur.” <br /><br />To examine this trend, the Look-Look folks have asked our class to research the SMU <br />community — current students and those who have graduated in the last five to 10 <br />years — to find out if the new entrepreneur trend is showing up at SMU, and in what ways. <br />In addition to conducting independent interviews with SMU students and alums who fit <br />the model of the “New Entrepreneur," students in this class are researching the affects <br />this trend is having or will have on all types of businesses — retail, manufacturing, <br />technology, health and beauty, service industries, entertainment and fashion.<br /><br />To read their independent findings, click on their individual blog links to the right <br />of this page to access their blog entries. <br /><br />Feel free to leave your comments. <br /><br />And thank you, Look-Look, for giving students an opportunity <br />to work on a real-world project. <br /><br />--Professor Flournoy<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-20586599.post-46482667410361505852007-03-23T10:39:00.000-07:002007-03-23T10:40:31.208-07:00What's On This WeekJust back from Spring Break, our class is researching PR case studies to determine the strategy used in handling different types of communication situations. Click on the student blog links to the right of this page to read their findings. <br /><br />Up next? Trend spotting. Our class will examine trends — what they are and the promotional strategies for pushing them to trend status. We will be working with Look-Look, a trend tracking company that will guide our class in tracking specific trends and reporting the results. <br /><br />Following are resources students will be browsing for background in assessing the current trend landscape:<br /><br />http://look-look.com<br /><br />http://www.springwise.com/ideas/<br /><br />http://www.psfk.com/<br /><br />http://www.slate.com/<br /><br />http://www.bbc.co.uk/collective/<br /><br />http://www.joshspear.com/<br /><br />Stay tuned.<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-20586599.post-53916769641725969042007-03-04T10:19:00.000-08:002007-03-04T11:11:20.230-08:00Kudos for our SMU Student BlogsOne of our student blogs by Meredith Hultman caught the attention of Dave Cote of Agency Next, a professional Marketing and PR agency. He writes about our class blog efforts and predicts that our "forward-thinking skills" will be instrumental in creating "leaders of a new generation of communication strategists."<br /><br />(Read his entire blog post: <a href="http://www.agencynext.com/2007/03/01/heres-a-scholar-and-the-future-of-marcom-btw/" rel="bookmark" title="Permanent Link to Here’s a scholar (and the future of marcom BTW)">Here’s a scholar (and the future of marcom BTW)</a><br /> <br />We appreciate his vote of confidence. It seems clear that since the Internet is second nature to today's students, communication companies will count on this generation of college students to help companies navigate in the blogosphere. Cote insists, "Organizations with members who blog well and blog regularly will benefit from the invested effort. Striking a balance between getting your message across while serving the needs of your users and building community is critical. Nothing propels adoption faster than online communities. Nothing builds traction more cost effectively. And <span class="pullquote">nothing is more elusive or temporal."<br /><br />Amen. And although I'm aware that if you're reading this blog, I'm preaching to the choir, it does not change the overwhelming evidence that the blogs have caught on well beyond original expectation. As Cote says on Meredith's blog, "</span>PR professionals <em>have</em> caught the blog fever, and the only prescription is bloggers like <em>you</em>. As a matter of fact – give us a call when you graduate!"<br /><br />Count on it.<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-20586599.post-51111564904675735922007-02-12T16:50:00.000-08:002007-02-12T17:24:36.422-08:00Thanks Scott BaradellToday, students in SMU's Advanced Communication Skills class heard from Scott Baradell, founder of Dallas PR firm Idea Grove. Baradell provided a fresh perspective on how students must learn new forms of communication, such as blogging and podcasting, to enhance their communication skills and give them an edge with prospective employers. He said communication professionals no longer refer to blogging as a flash in the pan. In fact, he characterized blogging as "huge" for the communication field.<br /><br />Baradell urged students to continue developing their blog sites over time, not abandoning their blogs at the end of the semester. "Blogs are a great networking tool, and students should know that by listing their blog sites on their resume, they are giving employers an opportunity to see much more than just what you can squeeze on a resume." He said employers can browse the blog and see the quality of a student's writing style, their point of view, their technological skills and their reach. "Think of your blog as an extension of your resume," he added.<br /><br />Good advice, Scott. We invite you to drop by our blog and give us advice and insight anytime. And we'll keep up with you through your blog: Media Orchard http://www.ideagrove.com/blog/index.html<br />Thank you!<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-20586599.post-87650372809357917502007-01-26T10:13:00.000-08:002007-01-26T10:26:08.204-08:00Generating BuzzI asked students to browse the Internet to find examples of unique, quirky or wildly successful ways PR or Marketing practitioners have generated buzz for their clients. Students will post their findings on their blog site (Student blog links are listed in the column to the right of this page). We invite communication pros. to share your tips or examples for creating Buzz. Leave your comments in this posting, but be sure to check student blogs to see what they have to say on the subject.<br />Looking forward to hearing from you!<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-20586599.post-1167942218829930922007-01-04T12:21:00.001-08:002007-01-15T21:39:36.750-08:00Welcome to Advanced Communication SkillsPut on your sunglasses. The future of corporate communications is bright, even blinding. Students in this Advance Communications Skills class will spend this semester exploring new strategies and tactics being used in professional communications. Forward thinking communication professionals understand that the Internet is constantly changing the way we give and receive information. Consumers now access media, information and entertainment in a variety of ways--anytime, anywhere. In this hypercompetitive public relations marketplace, today’s practitioners must have some working knowledge of the technology that is changing the business of communication.<br /><br />So this semester, we’ll examine the impact of blogs, podcasting, and RSS feeds. Students will also become familiar with the best practices in corporate communications. We will do this by using our student blogs to invite the professional PR community to contribute their insights on our class blogsite.<br /><br />To get started, each student must post a comment here regarding your overall impression of blogging. Do this AFTER you have browsed the recommended blog sites and have read the blog articles assigned in class. Be sure to sign your name to your comment. Next, each student will build a personal blog site throughout the semester. But more on that in class.<br />--Professor Flournoy<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com24tag:blogger.com,1999:blog-20586599.post-1157652704700257152006-09-07T10:38:00.000-07:002007-01-13T12:21:12.903-08:00What's Up in Communication Practices?This question goes out to professional communicators: What current and future trends are taking hold in corporate communications, public relations, media relations, marketing and the like? If you've kept up with this blog, you know it's geared toward SMU Communication (CCPA) students in my Advanced Communication Skills class. Students last semester gained valuable insight from professionals who commented on this blog site and on the student blog sites. (Students were required to develop their own blog for the class. Their blogs are listed below.) One unexpected benefit from the class was internship and job offers students received as a result of their blogs. The assigned articles posted on their blogs gave potential employers an opportunity to see the students' skills and their knowledge of the field.<br /><br />For spring semester, in addition to developing a blog, students will learn podcasting and webcasting, and how these new forms of communication are being used to effectively deliver messages in an world struggling with information overload.<br /><br />So, as I begin preparing the class for the next round of students in Advanced. Com. Skills, I invite you to offer the benefit of your experience to the wannabe communication professionals of tomorrow. What are some of the best practices in PR today? What new strategies, cutting edge technology, networking opportunities, skills and approaches will give students an edge as they move into real-world communication work?<br /><br />I look forward to hearing from you.<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com6tag:blogger.com,1999:blog-20586599.post-1147354147172264902006-05-11T06:29:00.000-07:002006-06-26T16:50:13.460-07:00Have a great summer!Hi ya'll.<br />Thanks to all of you for making this a great semester. I loved the experimental nature of the class and the fact that we all learned a lot about new technology, blogging, professional networking and best practices in communication. I hope you will keep your blog going. I will keep all student blog addresses here so we can keep up with each other. I'm sure you will want to change the focus or theme of your blog to suit your interests. I look forward to seeing how your blogs will evolve. Stay in touch and I will too.<br /><br />Have a wonderful summer!!!<br /><br /><a href="http://smuccpaclass.blogspot.com/"><communication strategies=""></communication></a><div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-1145641344045352852006-04-21T10:42:00.000-07:002006-04-21T10:42:24.066-07:00Communicating Through Pop CultureThe buzz biz thrives on celebrities. Get a celebrity to use your product when the paparazzi are around, and boom, your client scores. Pop culture has become an increasingly useful tool for PR practitioners working to generate exposure for their clients. That's the subject of the student blogs this week, so visit their blogs for the young perspective. Who knows better than SMU college students what's trendy and why?<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-20586599.post-1144689397321623912006-04-10T10:02:00.000-07:002006-04-17T11:19:49.260-07:00Thank you, Pat Porter!SMU CCPA students were awed at the wealth of experience and practical know-how Pat Porter managed to squeeze into a one-hour class last week. Porter, the Executive Director of Dallas Business Committee for the Arts (DBCA), discussed non-profit communications, business arts advocacy and cause-related marketing. She told students to watch trends in social venture partnerships, improved methods in research and documented outcomes, globalization, technology, strategic alliances and how non-profits are realigning to meet the changing demands in communication. <br /><br />Thanks again, Pat. It's the first time I've heard students say they wish the class could have been longer.<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-20586599.post-1143510031236749192006-03-27T17:40:00.000-08:002006-05-01T03:51:09.526-07:00Edelman Trio Tells It Like It IsAdvanced Comm Skills students had not one but three speakers from Edelman last week. All were SMU communications alums who came to offer advice to CCPA students about working in "real world" PR. SMU CCPA graduates Kate Parkhouse and Stephanie Blackburn, and SMU Journalism graduate Antra Higgins spoke frankly about what students can expect, ways to prepare and how to get an edge in the very competitive communications field. <br /><br />Students gave a resounding thumbs up to the presentation. <br /><br />Thanks to our speakers and to Edelman Dallas for letting you off work to visit our class.<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com2tag:blogger.com,1999:blog-20586599.post-1141863316605312302006-03-08T16:15:00.000-08:002006-03-08T16:15:16.606-08:00Don't forget to blog!I know. All you can think about is Spring Break. But before you go...Blog. Your random, anything-goes blog is due Friday, March 10. No need to blog on the main class site, just on your own blog. <br /><br />Have an outstanding Spring Break.<div class="blogger-post-footer"><script language="javascript" type="text/javascript" src="http://rpc.bloglines.com/blogroll?id=nflournoy"></script></div>Unknownnoreply@blogger.com1