Our thanks to Mike Lake, chairman of Burson-Marsteller's Southwest division, for bringing the benefit of his more than 25 years of public and private sector PR experience to the students in our Advanced Communication Skills class last Friday. Mike managed to cover a wide range of information, from an excellent overview of local and global PR operations today, to concrete tips for graduating seniors looking for jobs and/or internships in the field. He even brought handouts of Burson's writing test given to job applicants. All much appreciated.
Students are asked to respond to Mike's lecture with comments and questions posted here. I've asked Mike to read your blog comments, so heed his advice and polish your basic writing skills. (Good advice, Mike!)
Note to students: Ordinarily I would have advised you to refer him as Mr. Lake, but in class he asked students to call him Mike, so feel free to address him as Mike when you're blogging.