Just back from Spring Break, our class is researching PR case studies to determine the strategy used in handling different types of communication situations. Click on the student blog links to the right of this page to read their findings.
Up next? Trend spotting. Our class will examine trends — what they are and the promotional strategies for pushing them to trend status. We will be working with Look-Look, a trend tracking company that will guide our class in tracking specific trends and reporting the results.
Following are resources students will be browsing for background in assessing the current trend landscape: