One of our student blogs by Meredith Hultman caught the attention of Dave Cote of Agency Next, a professional Marketing and PR agency. He writes about our class blog efforts and predicts that our "forward-thinking skills" will be instrumental in creating "leaders of a new generation of communication strategists."
(Read his entire blog post: Here’s a scholar (and the future of marcom BTW)
We appreciate his vote of confidence. It seems clear that since the Internet is second nature to today's students, communication companies will count on this generation of college students to help companies navigate in the blogosphere. Cote insists, "Organizations with members who blog well and blog regularly will benefit from the invested effort. Striking a balance between getting your message across while serving the needs of your users and building community is critical. Nothing propels adoption faster than online communities. Nothing builds traction more cost effectively. And nothing is more elusive or temporal."
Amen. And although I'm aware that if you're reading this blog, I'm preaching to the choir, it does not change the overwhelming evidence that the blogs have caught on well beyond original expectation. As Cote says on Meredith's blog, "PR professionals have caught the blog fever, and the only prescription is bloggers like you. As a matter of fact – give us a call when you graduate!"
Count on it.