Wednesday, March 01, 2006

Looking at Case Studies in Corporate Communication

This week our class is browsing through case studies which demonstrate strategic moves by PR professionals who successfully (or unsuccessfully) handled a client's situation. We're looking at cases in which PR helped clients in myriad ways, from dealing with crisis or diverting a crisis, to a product launch or major announcement.

Students will research, select and examine one PR case study for the lessons it offers in what to do or not to do. They will post their blog on this topic on Wednesday, March 8. Visitors can browse and comment on the student blogs by clicking on the student links on the lower right side of this page.

Professionals are invited to suggest case study examples or sites for finding PR case studies here. As always, thanks for your input.

3 comments:

Geoff Sia said...

A good book for PR case studies is, "Crisis Communications" by Fearn-Banks. They should have it in the bookstore. It has all the famous crisis communication case studies.

Prof. Flournoy said...

Thanks for the suggestion, Geoff.

By the way, students, Geoff is a very recent CCPA graduate who just landed a job with Burson-Marsteller in New York.
Congrats, Geoff!!!

Anonymous said...

hello....m a student from INDIA...
I JUST WANTED SOME CASES ON CORPORATE COMMUNICATION FOR A PRESENTATION IN MY COLLEGE SO THERE IS NO POINT IN BUYING A BOOK...CAN YOU SUGGEST WHERE CAN I GET SOME CASE STUDIES ONLINE???