For this first formal paper topic, students should post brief overviews of their papers here and post their complete paper on this topic on their individual blogsite.
Visitors and students are invited to browse the comments posted on this blog topic to get a glimpse of some of the students' work, then go to the students' individual blogsites to read their papers in full. The student blog links are listed at the lower right of this page.
10 comments:
PR, in its purest form, is free advertising. A technological advancement which has a huge affect on public relations is blogging. For example, some believe blogs will soon replace press releases, studies support the advantages of blogs over Web pages, PR agencies have hired bloggers, and PR award nominees include bloggers.
To read more, please visit www.kimhollanddance.blogspot.com
It was interesting to write a paper solely about something that barely existed when I began at SMU. Blogs are such a phenomenon for PR as an industy and communication in general. I enjoyed researching and finding out what people were talking about on their blogs. This class is a perfect way for us to get our feet wet with this new technology, and hopefully, by the end, really get a handle on it. I think this will be a competitive skill to posess come graduation.
As a Principal for Corproate Communications at Sabre Holdings, and a member of the CCPA Board of Advisors, I'm thrilled to see you all delving into this subject.
Though I've only skimmed some of the comments here, it looks like Nina has you starting down the right path - which is no surprise.
At my job, I have been tasked to determine how best to use blogs to enhance the company's communications internally and externally. My boss - the SVP of Corporate Communications - has dubbed me our CEO of Corporate Blogging (I'm still waiting to see the details of the C-level compensations package...).
The internal part is really starting to take off. We have an internal blog tool and intranet site open to employees only. Several senior company leaders have starting to blog (I just spent several hours Friday advising another on how to get started and what may or may not be appropriate for the channel). For employee communications, it's a great way for leaders to share, test or reinforce their messages with their teams and the rest of the company. Others have used blogs as collaborative discussion forums... kicking around innovative ideas before deciding whether to pursue development.
Externally, we're still formulating our strategy, but that's coming together quickly.
In this new role for me, I've done a lot of research and even wrote a couple of in-depth articles introducing leaders to blogging and encouraging all employees to consider how a blog might help them in their jobs. If you'd like a copy of any of these articles, please drop me a line at: david.newsome@sabre.com.
And good luck with this very timely and important class.
Best wishes,
David Newsome
SMU '94
I am a passive blogger. I read and make comments. There are two important ideas embedded in pr blogs that I haven't seen yet in your bloggs. First, they are "social media". Second, the users constitute a community.
I would pose a couple of questions if you do not mind. First, how are the blogs you are reading different from other social media that you use, such as face book? Second, how did you find the blogs you have read? I am interested in understanding how social media communities originate and devlop over time.
Congratulations on your initial efforts.
Vince Hazleton
It's too bad you guys didn't do this on PRBlogs.org - it would have been a nice addition to the student blogs there, and that way they would have been aggregated in one place for people to read.
Have you thought of setting up a Blogdigger group with all the students blogs?
Jeremy, where were you when I was trying to wade through all the convoluted instructions for setting up Blogs. I went with Blogger because of the ease in setup. But we're evolving and open to suggestions. If you will email me, I would love to learn how to set up the Blogdigger group you mentioned. My emai: flournoy@smu.edu. Thanks
Hello Nina, I noticed your comment in Macromblog.com and wanted to come over and invite all of your students to join in the conversations there, too.
Marcomblog was established as a form of online mentoring for my students at Auburn University over a year ago. We welcome any and all visitors, but especially appreciate students.
Participants in Marcomblog come from the U.S. and Europe. There, 10 PR / Marcom professionals from around the world interact with my students (and yours too, if you wish) on issues of communication. We have practitioners from a wide variety of PR and PR technology firms.
Our activities there, and in other class blogs, have led students to internships and jobs already. I invite your students to join in the conversations and networking.
All the best.
Welcome to the Blogosphere fellow Ponies. As a member of the 1980 graduating class, I'm thrilled to see how far communications technology has come.
I hope to comment and contribute from time to time to your collective blogs. I've been posting regularly to Auburn's MarcomBlog and I think that their students are entering the workforce with a skill set that is far advanced over even veteran practitioners.
Good luck blogging!
Dee Rambeau
SMU Cox School of Business '80
http://adventures-in-business-communications.blogsite.com
Good to hear from you, Dee. We'd appreciate your comments. Thanks for the vote of confidence.
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